Shop and Support Local
Small Business Season: Holiday Nostalgia
Small Business Season: Holiday Nostalgia It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from mystery sellers online, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories. This holiday season,…
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Small Business Season: Holiday Gift Card Strategies
Small Business Season: Holiday Gift Card Strategies Gift cards are the ideal gift during the holiday season. They’re a convenient go-to for customers. They always fit, are always in the right color, and they are an ideal gift for people you know well and people you’re just getting to know. Gift cards also make terrific…
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Small Business Season: How to Run an Effective “12 Days of Deals”
Small Business Season: How to Run an Effective “12 Days of Deals” While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal every day for twelve…
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Small Business Season: It’s the Most Wonderful Time of the Year
Small Business Season: It’s the Most Wonderful Time of the Year What does nearly every feel-good holiday movie have in common? A small business owner, of course! And that’s because there’s something magical about following your dreams and being part of a community. If you think back to some of your most cherished holiday memories,…
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Small Business Season: Returns and Exchanges
Small Business Season: Returns and Exchanges Turning Gift Returns and Exchanges into Business Opportunities You hate to see it coming—a customer with your bag in hand entering the door. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t complete without a wave of…
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Small Business Season: Maximizing Momentum
Small Business Season: Maximizing Momentum Movie franchises, sequels, and prequels are all the rage in Hollywood these days—and for good reason. They make money. They’re a known commodity. If you’re an entrepreneur who’s thinking about launching a second business, a spin-off can be wildly popular. Before you decide to go after a brand-new market, consider…
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Small Business Season: The Nice List
Small Business Season: The Nice List 7 Things to Put Your Small Business on the Nice List As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the…
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Small Business Season: Harnessing FOMO
Small Business Season: Harnessing FOMO Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at…
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Small Business Season: Acknowledge Various Holiday Celebrations
Small Business Season: Acknowledge Various Holiday Celebrations How to Embrace More Than Just Christmas in Your Business The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of…
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Small Business Season: Meeting Sensory-Friendly Customer Needs
Small Business Season: Meeting Sensory-Friendly Customer Needs Inexpensive Sensory-Friendly Ideas for the Holiday Season The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over the last decade, sensory-sensitivity condition diagnoses, such as autism, have increased.…
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