Posts by Regina W

Small Business Season: Returns and Exchanges Turning Gift Returns and Exchanges into Business Opportunities You hate to see it coming—a customer with your bag in hand entering the door. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t complete without a wave of…

Small Business Season: Maximizing Momentum Movie franchises, sequels, and prequels are all the rage in Hollywood these days—and for good reason. They make money. They’re a known commodity. If you’re an entrepreneur who’s thinking about launching a second business, a spin-off can be wildly popular. Before you decide to go after a brand-new market, consider…

Small Business Season: The Nice List 7 Things to Put Your Small Business on the Nice List As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the…

Small Business Season: Harnessing FOMO Harnessing the Fear of Missing Out During Small Business Season Years ago, when Black Friday was one day and not six weeks long, I suffered from fear of missing out (FOMO) when it came to bargains. I felt (which was indeed the marketer’s goal) that I had to buy at…

Small Business Season: Acknowledge Various Holiday Celebrations How to Embrace More Than Just Christmas in Your Business The holiday season is a time of joy, celebration, and increased consumer spending. For small businesses, this time offers a tremendous opportunity to maximize sales and connect with customers on a deeper level. But if you think of…

Small Business Season: Meeting Sensory-Friendly Customer Needs Inexpensive Sensory-Friendly Ideas for the Holiday Season The holiday season can be overwhelming with the twinkling lights, music, and crowds under the best of circumstances. For about 16.5% of the US population, overstimulation can be torturous. Over the last decade, sensory-sensitivity condition diagnoses, such as autism, have increased.…

Small Business Season: 16 Questions to Prepare for Success Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service users? Well, we’re here to equip you…

Small Business Season: 9 Tips for Creating an Instagrammable Displays The holiday season (and Small Business Season!) is upon us! It’s the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business you also want to invite people to linger, especially if you’re in retail. According to…

Small Business Season: Not just for Retail! The holiday season is upon us, and ’tis the season for shopping! As a small business owner, you might think that participating in the “Shop Local” movement or Small Business Season is reserved for retail and restaurant establishments. That’s not the case! Small businesses from every sector can…